Rebranding this innovative online & mobile marketplace began with a qualitative research exercise to better understand the audience and their values.  

Key to this, the freedom the platform offers customers to engage services for a wide variety of tasks on a one to one basis, and vice versa.

A pair of wings represents this message throughout the identity which required a contemporary refresh to maintain currency and re-establish it's position as a mainstay go-to in an increasingly competitive market.

SCOPE
Brand Identity, Brand Guidelines, Corporate stationary, Web + Mobile Design Direction, Outdoor Campaign Direction, POS.

ROLE
Design Director

AGENCY
UDKU