Grei Wealth Management
A global brand identity geared for the Chinese market.
Having both “Western” global authority and Asian appeal that conveyed industry strength to UHNW investors and also friendly approachability to young investors.
A characterful and engaging Brandmark the “Robo-advisor” and prolific graphic “cup full of smiles” icon library provided characterful interactive devices.
Schematics developed for the website decode the wealth journey, while the Grei App delivered a humanised user experience to maximise customer engagement.
SCOPE
Brand positioning, Brand identity, Brand Guidelines, Website Design, App User Experience and Interface design, Office Branded Environment
ROLE
Creative Director + Design
AGENCY
X-CO Agency
Brand Guidelines
Mobile App
Website
““It’s amazing to work with Kirsty and Damian, easy to understand each other at every stage. They worked with high efficiency and quality outcome, always innovative with great ideas. We are very satisfied about our GREI logo and we are confident to show it with our massive market both in China and Australia.” ”